Meet THE TEAM
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Benjamin Raphael Pluke M.Ost
Chief Executive Officer
Co-FounderBen Pluke (CEO) is an entrepreneur in the private healthcare industry and works with a large variety of company leaders and media professionals. Ben’s vision is to create research backed chemical additives that can change the economics of the renewables industry.
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Alex van Klaveren
Chief Revenue Officer
Co-FounderAlex has been founding and leading technology startups for 24 years. He launched his first venture at 19 and sold it when he was 26, winning the Shell Livewire Entrepreneur of the Year award. He co-founded and sold Life Stage Media to TPG aged 29. GM at onefinestay where he ran a hardware team, the company sold to Accor Hotels for $115M. Co-founder at Kandidate that grew to $4M revenue and worked with the world’s top 25 VC’s and over 200 scaleup teams.
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Mia Shaw
Head of Marketing & Communications
Mia specialises in communications, focusing on decarbonisation solutions and sustainability strategies. Mia has worked across private, public and non-profit sectors in the UK, Europe, USA and Asia. She has previously co-founded the non-profit Real Zero, aimed at decarbonising healthcare in the UK. She is also a freelance urban forest-maker with SUGi Project in London, and an award-winning eco poet.
In Action
Testing
Ben and Alex in the lab. We are excited to be testing our propriety catalyst in preparation for our commercial phase.
Ben and Alex at ADBA’s fantastic annual conference in London, where ADBA released their ground-breaking report “The Role of Green Gas in Net Zero.”
ADBA Conference
Ben with our amazing team in the lab.